141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Brad Kam is the VP at Curebit, and he talks to us about how they acquire new customers through referral marketing some of the most well known ecommerce brands.
Their clients include exciting brands such as Diamond Candles, Bonobos, Toms, and Serena and Lily.
They are partly responsible for helping Bonobos double their customer base year-after-year, as Curebit helped Bonobos drive over 25% of their new customers in 2012, and have managed to keep up the pace of referrals each year.
Brad is an expert in referral marketing, and today we’re going to talk about how you can build a strong referral marketing program for your company, and the mistakes most business owners make when trying to get ready.
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