141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Ezra Firestone owns several seven-and eight-figure businesses. He shares his secret to dominating multiple markets, how to (instantly) upgrade your customers, and why you should never sacrifice your lifestyle.
We have an honest conversation about success, managing lifestyle vs profit, marketing strategies, building a ROCKSTAR team and so much more. Ezra has a unique perspective toward building teams and walks through his process highlighting the common mistakes.
A lot of people are confusing up-sell and cross-sells in today’s ecommerce market. Ezra sheds light on what exactly they are and what is working (and what’s not) for his product based businesses.
**Even if you think an upsell won’t work for you… Ezra has some advice you need to hear.
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