264: How to Grow and Sell a 7-Figure Business

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Sell A 7 Figure Business

When I met Greg Williams in the Coalition, he told me he wanted to sell his business and be a millionaire by age 40. A year later, he’s done just that.

Greg started Autoimmune Institute in 2017 with the intention to sell, and in just three years, he went from £50,000 to £2,000,000 in sales. In this episode of the Ecommerce Influence podcast, Greg shares the levers he pulled to fast-track business growth, what it actually looks like to sell a 7-figure business, and how to maximize your business’ valuation.

If you’re interested in building a business with the intention to sell, this episode is a must-listen.

Enjoy!

Episode Highlights

  • 4:47 What initially inspired Greg to start The Autoimmune Institute
  • 10:06 Setting the business’ early foundation with selling in mind
  • 12:12 How Greg bootstrapped his marketing and pivoted his approach as his audience grew
  • 14:41 The tools and strategies Greg used to grow the company’s revenue from £50K to £2MM in just 3 years
  • 18:54 What kind of growth businesses need to be aiming for if they want to sell
  • 20:30 Greg’s introduction to The Coalition and the turning point for his business
  • 22:43 A strategic hire business owners should make that will help with selling the business
  • 24:13 The essential business practice that made it easy for Greg to onboard his new hire quickly
  • 25:38 Connecting with a broker, getting a valuation and preparing to sell a 7-figure business
  • 28:00 What buyers want to know about your business before they make an offer and which assets are most valuable
  • 32:06 Greg’s approach to email marketing: successful flows and campaign content
  • 33:53 Company valuation: how it’s determined and what owners can do to increase value
  • 36:36 Greg’s advice for business owners interested in selling
  • 39:00 The financial structure of a business sale
  • 40:22 What to expect when transitioning out of the business and things that made the process easier
  • 41:42 How Greg now spends his time and what’s coming next

Links and Resources:

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