In 2018, I radically changed my approach to setting goals and running my business.
As we enter a New Year, I wanted to put together an episode focused on how to set goals that will leave you more fulfilled.
Instead of setting massive goals, I ask myself simple questions and make strategic changes to my business and life based on my answers. Those strategic changes led to more profit, less stress, and more personal freedom.
In this episode, both Andrew and I share a glimpse into our businesses and our personal plans for 2019. We also offer you some straightforward questions you can use to help you set more fulfilling goals in 2019. This episode will give you a head start for 2019. Enjoy!
Episode Highlights
- 2:09 How Austin is approaching 2019.
- 4:16 The reason Austin wants to discuss goal setting and the impact it made last year.
- 5:24 Two questions Austin is asking himself right now.
- 8:05 Andrew shares a crazy story about a client who accidentally sold his business.
- 10:14 Other questions Austin and Andrew are asking themselves for 2019
- 12:23 Distinction between growth in the business vs. growth in your profit.
- 13:02 The lifestyle business Austin is focused on building that will allow him to work forever.
- 14:18 Andrew’s plan for 2019 and why he’s focused on a framework rather than specific tactics.
- 15:48 What it means to go “all in” with your business and examples of it.
- 17:50 How to go about building a portfolio business.
- 20:33 How the “cash flow grow” strategy works.
- 23:05 Main focus of a “cash flow grow” strategy.
- 23:41 Why Austin used cash flow grow strategy from the previous year.
- 26:53 Things Austin had seen over the last year that made a big impact on businesses.
- 28:48 Tips on a better lifestyle free from stress this 2019.
Links And Resources
- Episode 178 with Peter Fader: You’re Treating Your Customers Equally (And Its Costing You Money)
- Brand Growth Experts Membership
- Brand Growth Experts
- Foxwell Digital
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Sponsor: Klaviyo
Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level.
Also, as you’re going through this, they’re going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.
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