141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
If you’re an entrepreneur, I would venture to bet you’ve had a similar thought at some point along the way.
Today we’re joined by Matt Schroeder, the co-founder of Shelly Cove, who started the business in college with his family, and has been off to the races ever since.
Matt tells the story of how he taught himself marketing and his journey to eventually leaving his secure job to go all-in on Shelly Cove. He shares the unique ways the brand surprises and delights its customers to keep them coming back for more, and why, as the business has grown, he’s more open to just saying “Yes.”
Enjoy!
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