141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
In this episode, we’ll cover the pros and cons of both the single and double opt-in as it pertains to ecommerce.
We’ll also compare a few different email providers, explain why some email providers strongly encourage the double opt-in, and we’ll go over a case study that breaks down the numbers when choosing one opt-in style over the other.
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