141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Michael Facchin is the ultimate bootstrapper. His digital marketing career started in freelance, then he built an agency, Search Scientists, but soon came to a daunting realization: His business wasn’t future proof.
With the rise of AI and Facebook Ads becoming more intuitive, he knew manually pulling the levers for his clients’ ad spend wasn’t going to last forever. Thus, Ad Badger – a software tool designed to optimize Amazon PPC – was born.
It’s been over two years since Michael was last on the show and I’m so excited to have him back. Not only is Michael one of my closest friends, but he’s an expert at PPC and in today’s episode he’s sharing the ins and outs of starting a software company, the pros & cons of bootstrapping vs joining an accelerator, having VC funding, and a few key insights he’s learned on his entrepreneurial journey.
If you’ve ever considered starting a software company, this episode is for you.
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
With SMS quickly becoming the most important marketing channel of the decade, many ecommerce brands are excited to get their piece of the pie.
But, with so many SMS tools popping up, it’s hard to know which tool is the best fit for your growing brand.
Postscript is the leading SMS marketing platform that is laser-focused on one thing, building the best SMS platform for ecommerce brands on Shopify.
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Postscript is trusted by thousands of growing Shopify & Shopify Plus stores to manage their SMS marketing.
Stop treating SMS like email, and instead, respect the inbox, create hyper-segmented campaigns using your data, and make your customers happy.
Start your free 30-day trial of Postscript today at www.ecommerceinfluence.com/postscript.
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