229: How This Stereotype-Busting Business Raised $215K on Kickstarter

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Who says girls can’t wear dinosaur dresses?

Rebecca Melsky was frustrated when the only patterns she could find for her daughter were pink and flowery. Where were the rocket ships and trucks for girls?

In 2013 she teamed up with her friend Eva to start Princess Awesome, a stereotype-busting business that creates clothes of all colors, and with all kinds of patterns, for both girls and boys.

Today we sit down with Rebecca to talk about their massive crowdfunding success, how they’ve managed the growth of their business while prioritizing their families, and the key Klaviyo strategies helping them drive major revenue from email.

Enjoy!

Episode Highlights

  • 5:58 The story of how Princess Awesome was born.
  • 7:46 Princess Awesome’s explosive experience with crowdfunding.
  • 12:32 The major impact Kickstarter had for Rebecca’s business, from more than just a financial perspective.
  • 14:05 Taking the next step in business growth after Kickstarter success.
  • 17:47 Product innovation and the creation of Princess Awesome’s women’s line and brother company.
  • 20:46 The benefits of using Klaviyo for email marketing.
  • 22:41 How to plan your email campaigns, and how segmentation can help drive more sales.
  • 29:27 Things Rebecca’s done over the last year that have had a big impact on her business.
  • 32:12 Why Princess Awesome outsources their fulfillment.
  • 35:48 The company makeup of Princess Awesome and the critical support roles they’ve outsourced.
  • 37:40 Growing a business that serves your lifestyle and how this has been a core part of Rebecca’s business from day one.

Links And Resources

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo 

Whether you are just getting your business off the ground or looking for new ways to scale, Klaviyo offers fast, simple, and repeatable ways to grow. With Klaviyo, you can personalize your marketing, build your customer relationships, and automate your online sales. And it’s now easier than ever to create amazing email and advertising experiences.

Introducing: Klaviyo’s new Entrepreneur Growth Guide. Packed with must-read blog posts, case studies and getting started content, this guide helps you prioritize what to do next for maximum revenue growth.

Moving to a new marketing platform can be intimidating, but Klaviyo helps you get up and growing fast with proven technology and countless support resources.

Explore this content now at Klaviyo.com/influence.

Sponsor: Intercom

There’s no room for idle chat in marketing. So if email is your only moneymaker, make room for something new: Intercom.

Intercom is the only business Messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours. Take Intercom customer, Unity. In just 12 months, they converted 45% more visitors through Intercom’s Messenger.

Make room for a new revenue channel. Go to intercom.com/marketing

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