141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
It’s the situation they currently find themselves in and need your product to complete a “job.” Scrap the buyer persona and apply the jobs to be done framework to your ecommerce store.
Chris Spiek is a Partner and Co-Founder at The Re-Wired Group, where he helps companies use the Jobs To Be Done (JTBD) framework to enable people to develop products that consumers love to buy and use.
He’s a technology executive with a background in Product Development & Innovation, Interactive Marketing Strategy, Disruptive Innovation, Sales & Marketing Strategy, and Web Application Development.
Chris has been studying, refining, and applying Jobs To Be Done across a variety of industries for over 10 years including software, education, consumer-packaged-goods, healthcare, e-commerce, and more.
He has taught Jobs to be done to teams in small startups and huge Fortune 500s, including a few companies you might know, MailChimp, Basecamp, and Intercom.
In this episode, Chris teaches you how to apply the jobs to be done framework to your ecommerce store.
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