141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
So real in fact, that sponsoring Tim’s podcast has been the single greatest decision he’s ever made to grow the company.
Kevin Lavelle is the founder of Mizzen and Main, which manufactures American made, moisture wicking, wrinkle free dress shirts.
Happy customers include pro athletes, successful CEO’s, and notable celebrities such as Tim Ferriss.
Mizzen and Main received $1.2 million in funding last August and Kevin says he plans to use the new funding to raise brand awareness and grow sales of Mizzen+Main clothing online, via select retail relationships and creative pop-up shops and trade shows, amongst other things.
Kevin’s joined us to tell his story and teach us what he’s learned from his experiences buying ads in Esquire, getting $1.2 million in funding, and sponsoring The Tim Ferriss show.
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