141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Here’s how he did it: By timing product launches with major events, and he teaches you how you can do the same.
DODOcase is a San Francisco-based maker of protective cases for the Apple iPad that have the look and feel of a luxury, hardcover notebook.
Their philosophy is simple, make things locally and help keep the art of bookbinding alive by adapting it to a world of tablets and e-readers.
Within just a few months of launching they were able to sell over 15,000 cases without a big budget to develop, market, and promote their products and primarily through the timing of product launches with major events.
In 2010, they entered Shopify’s “Build a Business” competition and were the grand prize winners of $100,000.
With a $680 million dollar market for iPad cases they have huge opportunity to be the number one quality brand for this segment of the carrying case market, and today Craig’s going to chat with us about what they’ve been doing to on their quest to $10million plus in revenue.
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