175: Amazon Attribution, List Cleaning, FB Ads ROI?: Our Top Questions Answered

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
top questions 2018
 

Today’s episode is a little bit different, in a good way. We’ve had some great questions recently in the Brand Growth Experts Membership.

They were so good we decided to answer some of them for our listeners.

We answer questions including how to attribute Amazon sales, how to weed out inactive email subscribers, what type of an ROI you should expect on your Facebook Ads, and Andrew explains the best way to set up a budget and test Facebook ads. This is a meaty episode. Enjoy!

Episode Highlights

  • 7:33 Member Question #1: How do I identify inactive subscribers and re-engage them?
  • 10:40 Optimal open rates and other key metrics you should look for when you’re trying to reactivate your email list.
  • 12:25 Member Question #2: What is the best approach for setting up a budget and testing Facebook ads?
  • 12:49 The first thing you need to do before setting up a Facebook ad test.
  • 13:13 Andrew shares three approaches to setting up creative testing for your Facebook ads.
  • 14:50 Testing your Facebook ad creative with campaign budget optimization.
  • 15:33 How to test the performance of your Facebook ads: the number of ads you should have in an ad set and how much audience overlap to look for.
  • 16:30 Determining your daily budget for each ad.
  • 18:11 Member Question #3: Facebook advertising and tracking spending off Amazon.
  • 19:18 Techniques for determining the value of your off-Amazon campaigns.
  • 22:48 Member Question #4: How to determine whether you’re achieving a good return on ad spend and the right metrics to look for.
  • 25:00 Why your return on ad spend goes down as you spend more.

Links and Resources

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Hotjar

Today’s episode is brought to you by the always wonderful Hotjar. Hotjar is an incredible tool that allows you to see what’s happening on your site with potential customers with recorded sessions. You get to basically go back and look at what’s happening, what people are doing, where they’re dropping off, why they’re not adding something to cart on mobile, on the desktop, and you can actually understand that.

Hotjar allows you to get in-the-moment visual feedback, see how people are using your website, and uncover insights to make the right changes. Hotjar is absolutely one of my favorite tools out there and if you’ve not used it, we definitely recommend checking it out.

You can go to EcommerceInfluence.com/hotjar to learn a little bit more.

Sponsor: Klaviyo

This episode is also brought to you by Klaviyo. If you’re running an e-commerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.