288: Traction: An Honest Assessment & How it Changed the Game for our Business

Hosted by: Austin Brawner

Implementing Traction at your company? Here’s what you should know before you start. 

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
traction

Implementing Traction at your company? Here’s what you should know before you start.

Many of our clients inside of the Coalition have heard of Traction and have considered trying to implement EOS at their company. If this phrase is new to you, EOS – the Entrepreneurial Operating System – is a set of concepts and tools that can help your team align on a clear vision, make progress towards defined goals, and increase accountability and communication. 

Our team dove headfirst into the task of implementing Traction just over a year ago and we’ve learned a lot since. In this episode, I’m sharing how we adopted the EOS methodology, the pros and cons of using it, and who I think has the most to gain from it. 

If you’re an eCommerce entrepreneur who thinks there might be a better way to run your business, this episode is for you.

Enjoy!

Episode Highlights

  • 4:50 Life before finding Traction
  • 6:53 The best part about using the EOS process and how it changed the game for us
  • 8:05 What “rocks” are and how they address the biggest struggles I see entrepreneurs facing today
  • 10:27 The feedback from my team that I didn’t see coming
  • 11:51 How we work around the biggest con of using EOS 
  • 15:07 Who EOS works best for
  • 16:10 Why I think solopreneurs will struggle implementing EOS 
  • 18:59 How to get free 30-day access to the Coalition

Links and Resources:

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo

Ever wish you could deliver more meaningful marketing moments? Moments that stick and last a lifetime?

Klaviyo helps you build longer-lasting customer relationships through more personalized marketing.

With targeted segmentation, email automation, SMS marketing, and more… Klaviyo helps you create your ideal customer experience.

See why Klaviyo’s trusted by more than 50,000 brands, like Living Proof, Tipsy Elves, and Chubbies.

Keep your customers coming back. Get a free trial at www.klaviyo.com/influence.

Sponsor: Justuno

The best tool for on-site conversion rate optimization is Justuno – I use their Plus plan for clients like Schoolyard Snacks, a D2C low-carb snack brand whose ecommerce business is thriving.

With Justuno Plus you can easily create AI-powered upsells and cross-sells and drop them on a product page, in a flyout cart, at checkout: literally, anywhere there’s HTML.

Justuno Plus combines your product feed and commerce algorithms to learn what people are looking at and buying. You can quickly create tailored promotions for high-intent traffic segments.

With Plus, you’ll also get a dedicated Justuno strategist to guide you through the best CRO strategies and targeting rules.

And the results? They’re pretty badass: Justuno customers see a 135% lift in revenue in the first year of using the platform.

Even better? All these data points you’re collecting get passed into your other marketing tools, like Klaviyo, so you can close the loop in your omnichannel personalization strategy.

To learn more about Justuno Plus – and snag a 14-day free trial – visit www.justuno.com/influence

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.