141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Here are the three main types of buyers identified by neuroeconomics experts:
The psychology behind each type is fascinating, and understanding each one’s “buying mindset” will help you get closer to your customers, speak their language, and make more sales. 40% of people fall into wildly “irrational” categories, i.e. the spendthrifts and tightwads, which also means you’re potentially missing out on a lot of sales because most ecommerce sites focus on selling to the average buyer.
Understanding these three types of buyers and how to sell to them, along with a few tweaks to your site and copy, you’ll be able to capitalize on many more sales that might have otherwise been lost. In this episode, we break it all down for you so you can begin recapturing those buyers today.
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