141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Your unique value proposition (UVP) is the number one thing that will determine if your store’s visitors will continue reading about your product, or if they leave your site never to return.
In a nutshell, a unique value proposition is a clear, easy to understand the promise of value that your product or service will deliver to a potential customer.
It’s also the first thing any ecommerce store owner should test when trying to improve conversions.
It’s the driver of your conversion rate potential, and in this episode of Candid Conversation, we discuss how to create one using both good and bad examples we’ve seen to guide you along the way.
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