141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
If you hate what you’re doing - can you stop doing it? How can you stay engaged and keep your business ventures fun? Plus, using video sales letters for viral launches.
Andrew Drish is a good friend and we have spent countless hours talking about business, life, and relationships. So – I’m excited to bring him on the show and share one of these conversations with you.
Andrew was behind The Foundation, which was a very successful accelerator for developers building software companies. In this episode he shares the story of how he pulled off its 7-figure launch, completely automated, with a video sales letter that went viral.
From there – Andrew shares the story of how he completely burnt out and then came back to entrepreneurship with a whole new approach.
Over the years, Andrew has extensively studied top-performing video ads (Purple Mattress, Squatty Potty, etc) and he shares his winning formula that you can apply directly to your own video creative (hint: it’s more about the script than the visuals).
This is a great interview – Andrew has a ton of insight on life and business and I’m always inspired after talking to him. I hope you are too.
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