BONUS: What The Hell Is Going On With Facebook?

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If you’ve been having issues with Facebook recently, you’re not alone.

My Twitter feed has been blowing up with people talking about the problems they’re having and screenshots of breakdowns and errors.

So in today’s bonus episode, Andrew and I provide some background on how these Facebook issues started, what changes are here to stay, and what you can do to manage your clients’ (or your own) expectations.

Enjoy!

Episode Highlights

  • 2:42 When the Facebook issues started and the problems we’re seeing.
  • 6:07 Andrew’s theories on why this massive disruption is happening on Facebook.
  • 8:50 The 4 things you can do to help your client or team when confronting these Facebook issues.
  • 9:18 #1: Show them the data to prove you’re taking action to stabilize the account.
  • 10:18 #2: Send your client this podcast.
  • 11:01 #3: Let them know it’s not permanent.
  • 12:02 The macro trend that’s going to continue on Facebook even after the current issues are addressed.
  • 12:52 #4: Communicate the importance of quality creative and great UX both on Facebook and your website.
  • 14:08 Other channels to consider for diversification and stability.
  • 15:47 The bigger question you should be examining in relation to your business model as Facebook costs continue to rise.
  • 17:47 Why these issues actually present a great opportunity for you or your clients.
  • 18:41 The Facebook and Instagram Pro Ad Buyers Industry Group.

Links And Resources

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