If you advertise and sell in a newspaper does that make you a “newspaper business”?
No. That also means you are not an online business just because you advertise and sell online.
In this episode, we’ll discuss the 3 reasons why you’re not an online business, balancing your online acquisition channels AND your online/offline channels and the dangers of not doing so, and how you can start taking your marketing offline to sell more online.
Topics Discussed Throughout This Interview
- 3 reasons why you’re not an online business
- The three M’s in marketing
- Balancing your online acquisition channels AND your online/offline acquisitions channels – and the dangers of not balancing between the two.
- Examples of over-reliance on acquisition channels.
- Finding your customers where they hang out.
- Driving online sales with offline promotions
- Referral programs
- Email collecting
- Plus much more
Links/Resources
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