268: How a Pivot in this Founder’s Role & COVID-19 Led to 100% Year-Over-Year Growth

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
year-over-year growth

COVID-19 Is Presenting Opportunities For Ecommerce And For This Brand, They’ve Contributed To 100% Year-Over-Year Growth. 

Kevin Chen is the Co-Founder and President of iRestore, a company that sells laser hair growth systems. Kevin is a long time client of the Brand Guild and when I last had him on the podcast, iRestore cracked the code on paid social and turned into an 8-figure business. Since then, Kevin’s role has changed dramatically within the business, and it has continued to grow, despite unforeseen COVID-19 challenges. 

In this episode, Kevin talks about creating a tight-knit organization that works remotely, increasing productivity, building company culture, team transparency, and the opportunities COVID-19 is presenting for eCommerce.

Episode Highlights

  • 6:58 What iRestore’s 100% year-over-year growth has looked like
  • 7:36 The product launch that changed the economics of Kevin’s business
  • 12:33 The only two skills Kevin realized he needs to help the business succeed
  • 15:18 Lessons from COVID-19 on how to future-proof your business
  • 18:53 Creating an optimal work environment and strong company culture 
  • 21:38 The impact of working remotely on productivity
  • 24:08 What Kevin’s team looks like today
  • 26:19 Four things to consider when hiring an agency 
  • 29:17 How iRestore manages their paid advertising efforts
  • 31:30 The unexpected source of fulfillment for Kevin in his business
  • 33:55 How iRestore is creating a better employee experience
  • 36:28 The most challenging yet critical piece to your business success 
  • 38:50 Kevin’s struggle with transparency with his team
  • 41:02 Fortunate opportunities in an unfortunate time: What iRestore is doubling down on
  • 44:10 The freedom COVID-19 has given iRestore
  • 46:09 What Kevin attributes the businesses’ largest inflection points to
  • 48:38 iRestore is hiring!

Links and Resources:

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo

It’s safe to say that most of us have been doing more shopping online lately. And if you’re an ecommerce brand, that means you might be seeing more first-time customers.

But once they’ve made that first purchase, how do you keep them coming back?

That’s what Klaviyo is for. Klaviyo is the ultimate marketing platform for ecommerce brands.

Klaviyo gives you the tools to build your contact list, send memorable emails, automate key messages, and more. Way, way more.

That’s why more than 40,000 ecommerce brands— like Chubbies, Eight Sleep, and Living Proof— use Klaviyo to build a loyal following. Strong customer relationships mean more repeat sales, enthusiastic word-of-mouth, and less depending on third-party ads.

Whether you’re launching a new business or taking your brand to the next level, Klaviyo can help you get growing faster. PLUS it’s free to get started!

Just visit klaviyo.com/influence to create your free account today.

Sponsor: Ecom Growers

As an ecommerce entrepreneur, you shouldn’t expect to be the best at everything, and you probably don’t have time to learn to be the best.

So when your email isn’t performing like you think it should, and you don’t have time to manage it yourself, who you gonna call?

When this happens to my clients, I call Sully at Ecom Growers.

They’ve helped two of our clients double their email revenue in 30 days.

Ecom Growers was co-founded by a successful Shopify store owner-operator: Tyler “Sully” Sullivan.

You may remember Sully from previous episodes of this show, his posts in Shopify Facebook groups, or his own 7-figure store: BombTech Golf.

If you want to see how much more revenue you could be driving with email, go to ecomgrowers.com to apply for your free email blueprint.

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.