141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
Dane Golden is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company. is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company.
His mission is to enhance your web video ecosystem, YouTube channel, network videos.
For the last six years, he has marketed, distributed, promoted, and produced online videos on platforms across the social video spectrum, creating millions of dollars in advertising and branding revenue.
Dane says that competition for your audience’s time is simply too great, and says that you need to focus just as much time on audience development as you would spend on creating content.
It’s not enough to just have cool videos – you need great marketing, distribution and audience engagement.
Each week Dane co-hosts the top YouTube marketing advice podcast, “ReelSEO Tube Talk”.
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.