141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
We surpassed the 600K download mark last year and we’re excited for continued growth in 2020.
Thank you to all of our listeners for your continued support.
Starting at number 10 we have episode 196: The Ugly Truth About Why Your Business Isn’t Scaling. Andrew and I know how frustrating it can be when your business isn’t growing at the rate you think it should. So in this episode, we share seven reasons why your business might not be scaling and what you can do to fix it.
At number 9 we have episode 181: The Changing State Of Paid Social: Tips, Strategy, And How To Win. Aimclear Account Group Director Susan Wenograd talks about the evolution of paid media and how ecommerce business owners and marketers need to start thinking differently about their paid social strategies, including focusing more on brand building.
Coming in at number 8 is episode 214: How To Crank Up Your Advertising Creative (AKA What’s Working Now). Great Facebook ad creative really sets successful brands apart. But, there’s not a lot of information out there about the fundamentals of building a system to generate ongoing creative and how to test whether it’s actually working. So in this episode, we break it down for you.
Our number 7 most-downloaded episode is number 199: How JT Marino Built The Largest Online Mattress Retailer. This is one of my favorite founder interviews of the year. We talk with JT about how he built an industry-disrupting business, why customer-centricity was one of Tuft & Needle’s core principles from the beginning, and why, as a founder, you must have an intimate understanding of how every aspect of your business works.
Episode 192 comes in at number 6: Tactics For Increasing Customer Lifetime Value (And How To Measure It). If you can retain a customer over time, you can gain more profits for your business. In this episode we break down the basic definition of customer lifetime value and share strategies for how you can increase it, as well as some tactics you can implement today.
The guest for our 5th most downloaded episode of 2019 is my longtime friend and mentor Drew Sanocki. In episode 203: Why You Should Stop Selling Yourself Short And Think Like A Billionaire Drew encourages listeners to think about the next steps of their entrepreneurial journey — acquiring companies and building a portfolio. He shares his insights on buying businesses, establishing company culture, and hiring the right team, in one of my favorite episodes of the year.
Coming in at number 4 is episode 193: “Must Know” Elements Of Successful Ecom Design Most Business Forget. Kurt Elster, host of The Unofficial Shopify Podcast and specialist in conversion rate optimization shares his insights on the key components of a successful ecommerce website design. You’ll learn the how-tos and what-nots of what makes a great website, including product page design, the importance of great copywriting, and why design actually shouldn’t be your #1 focus.
Number 3 on our list is episode 195: Austin Ecommerce Investor Reveals His Short-Cut To Scaling. Shakil Prasla of Pro Click Ventures joins us to talk about how he built his portfolio of 12 (and counting) ecommerce businesses. He shares what he looks for when acquiring new companies, how to hire CEOs, and what’s possible on the acquisition side of ecommerce.
Our second most-downloaded episode is another favorite of mine, number 208: The Power Of Paid Social: How Buffy.Co Blew Up. What started as an idea to disrupt the bedding industry has grown into a multi-million dollar business. In this episode, Buffy co-founder Shoaib Kabani talks about product development, the importance of testing, how landing pages can improve your funnel, and what performance KPIs you have to be thinking about as you scale.
And our number one most downloaded episode from 2019 is number 202: How I Scaled From $500/Day To $15,000/Day In Ad Spend In 30 Days. We’ve continued to get feedback that you enjoy episodes with actionable advice, and so it’s no surprise that this one reached number one, with over 5300 downloads. Andrew shares the exact steps he followed to help a client scale from $500/day to $15,000/day in ad spend in 30 days. He talks about what you need to do before you start scaling and the steps to follow as you grow.
We had an amazing year with tons of great episodes and we hope you’ve enjoyed it as much as we have.
We love hearing your feedback, and it would mean a lot to us if you would leave a review on iTunes. Let us know what you think, and if there are any guests or topics you’d like us to feature in an upcoming episode.
And, we’re now taking your calls! If you have a question or want to comment on something from a previous episode, give us a call on our Ecommerce Influence Podcast hotline and leave us a message. You might even be featured on a future flash episode!
The number is 512-710-7578. We’d love to hear from you.
If you’ve been loving the podcast you’ve got to go check out brandgrowthexperts.com. That’s where I work one-on-one with my clients to help them build faster-growing, more profitable online stores. I’ve got coaching programs and workshops that we host all over the world. I would love to have you come check it out.
If you’re a fast-growing eCommerce business or you want to be a fast-growing eCommerce business, you’ve got to check it out. That’s the spot for you. We go more in-depth than we do in the podcast with comprehensive trainings and coaching to help you scale up.
Check it out, brandgrowthexperts.com.
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